Fingerprinted: Sustainable Coffee Roasted by Hesselink
The Launch of Fingerprinted Sustainable Coffee
Hesselink Coffee has just launched a new coffee blend: Fingerprinted Sustainable Coffee. The idea for this new blend came out of a brainstorming session that was held in the honour of the 125th anniversary of Hesselink Coffee in 2010. We came to the following principles: the new blend would not only be a leader, but also have a special look. The new blend would not be a "limited edition"; it must have a permanent place in our range, and also one which is good enough for an additional period of 125 years to pass. All this is packed into the recently launched Fingerprinted Sustainable Coffee blend. Fingerprinted coffee is not only a sustainable and quality coffee, but artist Eric de Bruijn has put down the “Look & Feel Good” very successfully. Eric de Bruijn developed the Fingerprinted concept specifically for the 125th anniversary of Hesselink Coffee. We elected him for his “Fingerprinted” artwork, which is contemporary, unique and clear, but above all issues a statement.
